A visual identity is not just a logo. It is the complete set of visual decisions that determine how a brand is perceived before a word is read. Get those decisions right and every piece of communication the business produces feels coherent.
We start every identity project by understanding the business model, the target audience, and what the company is actually like to work with. Then we develop a creative direction that is agreed before any design work begins.
The deliverable includes a primary logo, logo variants for different contexts, a full colour system with accessibility checks, a typography selection with usage rules, and a brand guidelines document detailed enough for your team to use independently.
For businesses in German-speaking markets, we factor in the visual conventions and expectations of that audience without making the result generic.
What is included
Client perspective
"We had been embarrassed by our old brand for years. The new identity is the first thing clients comment on."